Session on Marketing Campaign titled ‘Ad Mad: Design to Dazzle’
Date:- 24th November 2025
Session Report:
Marketing plays a key role in perfectly pitching your product to the Target Customers. It is not just about showcasing the product, but also about getting to know the Consumer mindset and presenting it accordingly. This is exactly what the Swayam students of KSJC did in a session on marketing Campaign.
The session was organized by the mentor teachers of Swayam to help students get a real world experience of Marketing and help increase their confidence.
A marketing campaign was conducted involving four groups of college students. The purpose was to develop and present marketing strategies for two product categories: coffee brands and moisturizers.
Group Assignments:
Two groups were assigned to market coffee brands. Remaining two groups were assigned to market moisturizer brands. Each team was told to make the poster on their mobile phones to advertise their brands giving the company name, brand name, price, tagline, special features of the product and the suitable image/picture.
Presentations:
Each group prepared and delivered a marketing presentation just like an advertisement showcasing their assigned brand. The presentations focused on product features, target audience, promotional strategies, and competitive advantages. The teams enacted their respective acts similar to an add which presented the unique qualities of their products and its design.
Debate Session:
After the presentations, a debate was organized between the groups representing coffee brands and those representing moisturizers. Each subgroup argued for the superiority of their respective brand, highlighting key benefits, market appeal, and effectiveness of their marketing approach.
Conclusion:
Following the debate, the event concluded with a wrap-up discussion. No formal winner was declared, but the session provided valuable insights into marketing techniques and brand positioning on a small but effective platform.
