An Interactive Session on Creativity and Innovation in Entrepreneurship

An interactive session on ‘Creativity and Innovation in Entrepreneurship’ was held on 28th December, 2019 by Kaveri Entrepreneurship Development Cell. Mr. Shrirang Gokhale, Mentor & Technocrat was the resource speaker for the same. Mrs. Soniya Kumbhojkar, Coordinator-KEDC welcomed Principal, Dr. Ashok Agrawal, Vice Principal, Dr. Muckta Karmarkar, Head- KEDC, Dr. Deepa Sathe and the speaker Mr. Shrirang Gokhale. Dr. Deepa Sathe felicitated the guest and spoke about KEDC’s goals and activities.

Mr. Gokhale has 35 years of experience at Philips in product design and product development. His experience at Philips motivated him to author a book titled Kalpakteche Divas which centers on key areas like product design, product development, customer satisfaction, innovation and creativity in business.

In the session, he differentiated between a businessman and an entrepreneur. According to him an entrepreneur is an individual who creates and adds value to the product. It is an action oriented activity. He emphasized the importance of idea generation for which one must have imagination and creativity.  In order to polish the right side of the brain which is responsible for creativity he conducted activities like puzzle and crossword solving, reading excerpts of some books etc. He cited instances of Vasco Da Gama, Sinbad the Sailor and made the session interesting. He suggested the students to add ‘Modern Times’ in their watch list and read books like Ek Hota Karvar and Idli, Orchid ani Mi. 23 participants benefited from the session.

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